Did you know that 93% of marketers today use video as part of their content marketing campaigns?
If not so, you might be one of the remaining 7% of the population, who have not yet recognized the value of videos.
With the stiff competition online, it is imperative for your business to step up and get ahead. You have to capture interest, create traction, and build a stream of loyal fan base to support your enterprise no matter what.
While traditional marketing has truly helped in improving a company’s presence, you should also take advantage of new and innovative ways to effectively communicate with your prospective audience.
Video marketing has already dominated the online world. In fact, 55% of web users watch videos daily. And, eight billion people watch videos on FB alone.
These huge numbers just tell you one thing: video is an effective marketing medium!
In 2018, studies have shown that videos will saturate the web and these seven video marketing trends will be on top of the game:
1. Mobile video
According to Recode, mobile video will rule the web on 2018.
With the increasing numbers of mobile users, ad spend on mobile video will grow approximately 49%, which is roughly $18 billion ad spend on 2018.
Video consumption on computers and laptops is expected to decline while video views on mobile phones are predicted to increase by 25%.
2. Live Streaming
From plain text and images, social media platforms are already dominated with videos. And from prerecorded videos, the trend continues to shift to video lives.
According to a study conducted by Social Media Today, people spend 3 times longer watching live videos than recorded ones. And, seventy percent of internet traffic came from video streaming. Facebook has seen tremendous success with its Facebook Lives, too!
Apart from Facebook, major social media sites like Twitter, Instagram, and Snapchat have incorporated video lives on their features. Hence, it is a must use feature for all content marketers out there.
3. Explainer Videos
Explainer videos are short and concise presentations that educate and inform customers about your products or services. They are proven to drive positive results for companies who want to create inspiring and remarkable brand presence.
It tells who you are, explains what you do, and discusses why they should choose you over your competition on a much uncomplicated sense. Within a minute or less, your potential customers could easily grasp these information, which can eventually build your trust and authority.
With its appealing visual elements and animations, people are more likely to remember your brand.
4. Video ads on social platforms
Aside from using videos to boost brand awareness, video advertising is another way for businesses to market themselves. Done right can definitely satisfy consumer needs, boost engagements, and promote your business like wildfire.
Social networks like Facebook, Instagram, Snapchat and even Twitter are perfect platforms for video distribution. The price for video seeding and distribution in these sites are low and still unrecognized, so now is a good time to incorporate these in your marketing campaign.
Video seeding on social platforms is the main competence and focus service in One Media. We help all types of companies to create, adapt and effectively seed visual materials at scale..
5. Social Videos and Stories
Social media sites like Facebook, YouTube, and Twitter are huge playgrounds for people nowadays. Actually, these platforms have spent time to improve their tools to further engage and attract new audiences.
Social videos and stories are great ways for companies to take advantage especially that millions of people are spending more time scouring the web for different reasons, whether it is for information, fun, or pastime.
In Fact, Social Media Today revealed that teens spent approximately 9 hours on social media daily. Social videos like customer stories, fictional series, documentary-style videos, guest interviews, and behind-the scenes can build emotional connections between you and your customers.
6. Influencer’s Marketing
From spending big bucks for billboards and TV spots, majority of marketers today use influencer’s marketing to tout their offers. Businesses partnered with celebrities and influencers, who have millions of following, to promote their products.
Other than it is cheaper compared to traditional marketing, influencer’s marketing give you access to targeted consumers, who are more likely to pay attention and buy.
7. GIF’s and Cinemagraphs
The web is inundated with different visual elements and two of the most popular are the GIF’s and cinemagraphs. GIF’s and cinemagraphs have emerged due to people’s creativity of expressing themselves through visuals in the cyberspace.
GIF’s are iconic moments cut from a film or TV show, which most people resonates and relates with. While, cinemagraphs stand out for its appealing illusion.
These two video marketing trends are really sha
reable, especially on social media. No wonder they are almost everywhere.
These video marketing trends are expected to deliver enormous positive results and success for those who use it right. For business owners and marketers, these are video marketing tools you should be using to boost your strategies.
Companies like One Media can help you create and implement effective and engaging video marketing that will deeply resonate with your market.